Find A Discount Computer
With Lots Of Bells And Whistles
I have been running a discount computer store
for about three years now – long enough to know how the business works. When
most people go shopping for discount computers, they are rather wary and
suspicious. You see, no one looks for a cheap computer – people look for the
cheapest computers. They don't necessarily want the cheapest computer in the
store – only a sucker would take that. They simply want a discount computer
that is worth much more than it is priced for. People are always on the
lookout for a good deal, you see, and will go to great lengths to find one.
Despite the fact the computer discounts change every day, and that something
new will be on sale tomorrow, they still think that they can find the
perfect deal. The key to running a discount computer store is to let them
think that.
You see, there is a simple fact about the discount computer industry that no
one shopping for computers wants to realize. Basically, no matter how good a
deal you get today, there will probably be a better deal tomorrow. You can
get a great discount computer deal – particularly if you're willing to go
through a local distributor who doesn't have the same regional overhead from
advertising that companies like Dell do – but you just can't stay ahead of
the game for too long. Computer technology keeps getting better and better,
and the only way to keep up with the Joneses is to wait a couple weeks after
they buy a computer to buy your own.
This fact can drive a lot of people crazy
when they shop for discount computers. I recently had a client who was
looking for a discount laptop computer, and I gave him one of the best deal
that we had sold in months. Nonetheless, a week later he came in angry.
Apparently he had found that same discount computer on sale across town for
about 150 dollars less. Although I explained to him that this wasn't a very
unusual event in the discount computer market, he wouldn't listen. He felt
like I had personally betrayed him! He couldn't understand the most basic
facts about the discount computer market, no matter how hard I tried to
explain them. When people want to get the best deal, they can be very
stubborn about their money. None of them will understand that there is no
such thing as “the best deal” in the high tech industries.